Practitioner Programme
Our Practitioner Programme is aimed at people in digital, marketing and communications roles at larger, and even smaller companies. The objective is to help them manage their daily tasks and business goals and be able to practically and strategically build their online presence and metrics.
There are a number of modules which participants can choose between with a recommended minimum of 2 sessions for each module. The modules offered are in SEO, Google Analytics, Facebook, LinkedIn, Social Media strategy, Twitter, Snapchat, Adwords and Content Marketing. We will add further modules to the programme based on demand from participants.
The programme is run in small groups of a maximum of 4 participants so that real business challenges can be solved and practical skills learned. If you don’t see what you would like to learn then please suggest an area in the below contact form and we will contact you when there are enough people to tackle that area.
Rolling, tailored modules in this programme
Once your page is set up what can you do with Facebook? We cover strategies, audience analysis, tracking and integration with other platforms including your website, organic and advertising strategies and tools.
Fast, real-time and full of opportunity – we learn and practice organic and paid Twitter visibility and strategies.
Snapchat is up-and-coming and for the right company has huge potential – we cover theory and practice and metrics in succeeding on the platform.
The B2B network is already huge and still growing – we plan and execute a LinkedIn presence and engagement strategy in organic and paid LinkedIn.
In SEO we cover everything from keyword research and strategy, optimisation, personas in search to the tools used to analyse your traffic so you can apply it directly in your company role. There is some overlap with Adwords so it is useful if you have Adwords data, though not necessary.
Business and data analytics are core to understanding if your online and offline efforts are paying off. We use Google Analytics as a core tool here, and add others as needed by participants to set up a data framework that drives success and understanding.
Adwords has been a key part of interest-driven traffic for many companies, and there are many ways to optimise PPC traffic besides the pure search aspect of the channel. In this group we work often in tandem with your SEO efforts and other marketing – from theory and set-up to optimisation and results.
In the strategy group we work practically on your KPI’s and overall strategy using a selection of frameworks to analyse opportunities, data and the robustness of your approach. This culminates in an approach you can use to steer all of your other activities.